Bodyarmor vs Roar Organic · Bay Area shelf head-to-head
Bodyarmor and Roar Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bodyarmor carries more Brand PowerRoar Organic is in more Bay Area grocersBodyarmor fields the deeper lineupBodyarmor sits further up the premium end
Bodyarmor
Roar Organic
43
brand power
33
18
products
6
1
categories
2
7
grocers
13
4.9¢
price per fl oz
15.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bodyarmor▭ Roar Organic
Distribution · 30% of score29·54
B
R
carried in 7 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score78·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bodyarmor
no top category Roar Organic doesn’t also play in.
only Roar Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bodyarmor · 3
only Roar Organic · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bodyarmor · Roar Organic
