Bones Coffee Company Coffee vs Illy · Bay Area shelf head-to-head
Bones Coffee Company Coffee and Illy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Illy carries more Brand PowerIlly is in more Bay Area grocersIlly fields the deeper lineup
Bones Coffee Company Coffee
Illy
9
brand power
40
2
products
18
1
categories
1
1
subcategories
4
1
grocers
13
$19.99
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bones Coffee Company Coffee▭ Illy
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bones Coffee Company Coffee
no top category Illy doesn’t also play in.
only Illy
no top category Bones Coffee Company Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bones Coffee Company Coffee · 0
no exclusive doors — everywhere Bones Coffee Company Coffee is, Illy is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bones Coffee Company Coffee · Illy