Bones Coffee Company vs Lavazza · Bay Area shelf head-to-head
Bones Coffee Company and Lavazza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lavazza carries more Brand PowerLavazza is in more Bay Area grocersLavazza fields the deeper lineup
Bones Coffee Company
Lavazza
21
brand power
40
11
products
14
1
categories
1
2
subcategories
4
1
grocers
13
$19.26
avg price
$14.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bones Coffee Company▭ Lavazza
Distribution · 30% of score4·54
B
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bones Coffee Company
no top category Lavazza doesn’t also play in.
only Lavazza
no top category Bones Coffee Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bones Coffee Company · 0
no exclusive doors — everywhere Bones Coffee Company is, Lavazza is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bones Coffee Company · Lavazza