Bonfire Burritos vs Mason Dixie · Bay Area shelf head-to-head
Bonfire Burritos and Mason Dixie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mason Dixie carries more Brand PowerMason Dixie is in more Bay Area grocersMason Dixie fields the deeper lineupMason Dixie sits further up the premium end
Bonfire Burritos
Mason Dixie
24
brand power
38
5
products
11
2
categories
4
5
grocers
8
76.0¢
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonfire Burritos▭ Mason Dixie
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Breakfast2 vs 6 SKUs
1% of shelf
only Bonfire Burritos
no top category Mason Dixie doesn’t also play in.
only Mason Dixie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonfire Burritos · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonfire Burritos · Mason Dixie
