Bonterra vs Henri Dufreres · Bay Area shelf head-to-head
Bonterra and Henri Dufreres, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonterra carries more Brand PowerBonterra fields the deeper lineup
Bonterra
Henri Dufreres
18
brand power
9
6
products
2
2
categories
1
6
subcategories
2
1
grocers
1
$10.99
avg price
$16.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonterra▭ Henri Dufreres
Distribution · 30% of score4·4
H
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonterra
only Henri Dufreres
no top category Bonterra doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonterra · 1
only Henri Dufreres · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonterra · Henri Dufreres