Boost vs Ensure · Bay Area shelf head-to-head
Boost and Ensure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ensure carries more Brand PowerEnsure is in more Bay Area grocersEnsure fields the deeper lineup
Boost
Ensure
24
brand power
39
14
products
21
1
categories
1
3
grocers
10
$18.96
avg price
$20.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boost▭ Ensure
Distribution · 30% of score13·42
B
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boost
no top category Ensure doesn’t also play in.
only Ensure
no top category Boost doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boost · 0
no exclusive doors — everywhere Boost is, Ensure is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boost · Ensure