Borgo Rovagnati vs Parma! · Bay Area shelf head-to-head
Borgo Rovagnati and Parma!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Borgo Rovagnati carries more Brand PowerParma! sits further up the premium end
Borgo Rovagnati
Parma!
17
brand power
11
4
products
2
2
categories
1
3
subcategories
1
2
grocers
2
$11.34
avg price
$17.25
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borgo Rovagnati▭ Parma!
Distribution · 30% of score8·8
B
P
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borgo Rovagnati
only Parma!
no top category Borgo Rovagnati doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Borgo Rovagnati · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borgo Rovagnati · Parma!