Borrometi vs Himalasalt · Bay Area shelf head-to-head
Borrometi and Himalasalt, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Himalasalt carries more Brand PowerHimalasalt is in more Bay Area grocers
Borrometi
Himalasalt
14
brand power
19
2
products
3
1
categories
1
4
grocers
9
9.6¢
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borrometi▭ Himalasalt
Distribution · 30% of score17·38
B
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borrometi
no top category Himalasalt doesn’t also play in.
only Himalasalt
no top category Borrometi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Borrometi · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borrometi · Himalasalt