Lining them up…
Botticelli and Michaels Of Brooklyn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 3 of 24 Bay Area grocers·carried in 0 of 24 Bay Area grocers
no top category Botticelli doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Michaels Of Brooklyn is, Botticelli is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Botticelli · Michaels Of Brooklyn
9 products in the catalog·21 products in the catalog
spans 2 categories·spans 0 categories
~0% average share on the shelves it competes on·~0% average share on the shelves it competes on