Boudin vs John Wm. Macy's · Bay Area shelf head-to-head
Boudin and John Wm. Macy's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boudin is in more Bay Area grocers
Boudin
John Wm. Macy's
29
brand power
30
7
products
5
3
categories
2
9
grocers
8
$1.05
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boudin▭ John Wm. Macy's
Distribution · 30% of score38·33
J
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only John Wm. Macy's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boudin · 5
only John Wm. Macy's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boudin · John Wm. Macy's