Boudin vs Sesmark · Bay Area shelf head-to-head
Boudin and Sesmark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sesmark is in more Bay Area grocersSesmark sits further up the premium end
Boudin
Sesmark
29
brand power
32
7
products
7
3
categories
1
9
grocers
14
$1.05
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boudin▭ Sesmark
Distribution · 30% of score38·58
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sesmark
no top category Boudin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boudin · 1
only Sesmark · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boudin · Sesmark
