Boxed Water Is Better vs Loonen · Bay Area shelf head-to-head
Boxed Water Is Better and Loonen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loonen carries more Brand PowerLoonen is in more Bay Area grocers
Boxed Water Is Better
Loonen
13
brand power
25
2
products
2
1
categories
2
4
grocers
10
12.6¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boxed Water Is Better▭ Loonen
Distribution · 30% of score17·42
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boxed Water Is Better
no top category Loonen doesn’t also play in.
only Loonen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boxed Water Is Better · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boxed Water Is Better · Loonen