Boylan Bottling vs Ibc · Bay Area shelf head-to-head
Boylan Bottling and Ibc, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boylan Bottling carries more Brand PowerBoylan Bottling is in more Bay Area grocersBoylan Bottling fields the deeper lineupBoylan Bottling sits further up the premium end
Boylan Bottling
Ibc
37
brand power
11
22
products
4
2
categories
1
6
subcategories
3
10
grocers
3
24.2¢
price per fl oz
15.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boylan Bottling▭ Ibc
Distribution · 30% of score42·13
I
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boylan Bottling
only Ibc
no top category Boylan Bottling doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boylan Bottling · 8
only Ibc · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boylan Bottling · Ibc
