Boylan Bottling vs Sioux City · Bay Area shelf head-to-head
Boylan Bottling and Sioux City, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boylan Bottling carries more Brand PowerBoylan Bottling is in more Bay Area grocersBoylan Bottling fields the deeper lineup
Boylan Bottling
Sioux City
37
brand power
7
22
products
3
2
categories
1
6
subcategories
2
10
grocers
3
24.2¢
price per fl oz
26.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boylan Bottling▭ Sioux City
Distribution · 30% of score42·13
S
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boylan Bottling
only Sioux City
no top category Boylan Bottling doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boylan Bottling · 7
only Sioux City · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boylan Bottling · Sioux City