Brach's vs Tootsie Roll · Bay Area shelf head-to-head
Brach's and Tootsie Roll, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brach's
Tootsie Roll
17
brand power
14
6
products
4
1
categories
1
2
subcategories
1
6
grocers
6
$4.07
avg price
$3.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brach's▭ Tootsie Roll
Distribution · 30% of score25·25
B
T
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brach's
no top category Tootsie Roll doesn’t also play in.
only Tootsie Roll
no top category Brach's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brach's · 2
only Tootsie Roll · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brach's · Tootsie Roll