Braga Organic vs Clif Family · Bay Area shelf head-to-head
Braga Organic and Clif Family, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Braga Organic is in more Bay Area grocersBraga Organic fields the deeper lineupClif Family sits further up the premium end
Braga Organic
Clif Family
20
brand power
16
7
products
4
1
categories
2
5
subcategories
3
3
grocers
2
$1.90
price per oz
$2.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Braga Organic▭ Clif Family
Distribution · 30% of score13·8
C
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Braga Organic
no top category Clif Family doesn’t also play in.
only Clif Family
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Braga Organic · 3
only Clif Family · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Braga Organic · Clif Family