Branston vs Vlasic · Bay Area shelf head-to-head
Branston and Vlasic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vlasic carries more Brand PowerVlasic is in more Bay Area grocersVlasic fields the deeper lineupBranston sits further up the premium end
Branston
Vlasic
21
brand power
39
5
products
18
1
categories
2
5
grocers
11
$13.56
avg price
$5.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Branston▭ Vlasic
Distribution · 30% of score21·46
B
V
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Branston
no top category Vlasic doesn’t also play in.
only Vlasic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Branston · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Branston · Vlasic
