Braswell's vs Caplansky's · Bay Area shelf head-to-head
Braswell's and Caplansky's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caplansky's carries more Brand PowerCaplansky's is in more Bay Area grocers
Braswell's
Caplansky's
20
brand power
26
5
products
4
3
categories
1
1
grocers
8
$6.79
avg price
$10.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Braswell's▭ Caplansky's
Distribution · 30% of score4·33
B
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caplansky's
no top category Braswell's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Braswell's · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Braswell's · Caplansky's