Brazi Bites vs Evergreen Frozen Waffles · Bay Area shelf head-to-head
Brazi Bites and Evergreen Frozen Waffles, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brazi Bites carries more Brand PowerBrazi Bites is in more Bay Area grocersBrazi Bites fields the deeper lineup
Brazi Bites
Evergreen Frozen Waffles
35
brand power
12
8
products
2
4
categories
1
5
subcategories
1
10
grocers
1
$8.38
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brazi Bites▭ Evergreen Frozen Waffles
Distribution · 30% of score42·4
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brazi Bites
only Evergreen Frozen Waffles
no top category Brazi Bites doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brazi Bites · 9
only Evergreen Frozen Waffles · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brazi Bites · Evergreen Frozen Waffles
