Brazi Bites vs Rootsy · Bay Area shelf head-to-head
Brazi Bites and Rootsy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brazi Bites carries more Brand PowerBrazi Bites is in more Bay Area grocersBrazi Bites fields the deeper lineupRootsy sits further up the premium end
Brazi Bites
Rootsy
35
brand power
11
8
products
2
4
categories
1
5
subcategories
1
10
grocers
2
$8.38
avg price
$7.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brazi Bites▭ Rootsy
Distribution · 30% of score42·8
R
carried in 10 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brazi Bites
only Rootsy
no top category Brazi Bites doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brazi Bites · 8
only Rootsy · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brazi Bites · Rootsy
