Brew Dr. Kombucha vs Humm Kombucha · Bay Area shelf head-to-head
Brew Dr. Kombucha and Humm Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brew Dr. Kombucha carries more Brand PowerBrew Dr. Kombucha is in more Bay Area grocersHumm Kombucha sits further up the premium end
Brew Dr. Kombucha
Humm Kombucha
40
brand power
32
14
products
14
1
categories
2
12
grocers
3
25.6¢
price per fl oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brew Dr. Kombucha▭ Humm Kombucha
Distribution · 30% of score50·13
H
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brew Dr. Kombucha
no top category Humm Kombucha doesn’t also play in.
only Humm Kombucha
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brew Dr. Kombucha · Humm Kombucha
