Brew Dr. Kombucha vs Kevita · Bay Area shelf head-to-head
Brew Dr. Kombucha and Kevita, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brew Dr. Kombucha is in more Bay Area grocersKevita sits further up the premium end
Brew Dr. Kombucha
Kevita
40
brand power
39
14
products
15
1
categories
2
12
grocers
10
25.6¢
price per fl oz
32.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brew Dr. Kombucha▭ Kevita
Distribution · 30% of score50·42
K
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brew Dr. Kombucha
no top category Kevita doesn’t also play in.
only Kevita
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brew Dr. Kombucha · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brew Dr. Kombucha · Kevita
