Breyers vs Protein Pints · Bay Area shelf head-to-head
Breyers and Protein Pints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Breyers is in more Bay Area grocersBreyers fields the deeper lineupProtein Pints sits further up the premium end
Breyers
Protein Pints
35
brand power
35
32
products
13
1
categories
3
3
subcategories
4
9
grocers
6
17.0¢
price per fl oz
53.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breyers▭ Protein Pints
Distribution · 30% of score38·25
B
P
carried in 9 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score93·66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breyers
no top category Protein Pints doesn’t also play in.
only Protein Pints
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Protein Pints · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breyers · Protein Pints
