Britt's vs Claussen · Bay Area shelf head-to-head
Britt's and Claussen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Claussen carries more Brand PowerClaussen is in more Bay Area grocersClaussen fields the deeper lineupBritt's sits further up the premium end
Britt's
Claussen
19
brand power
30
5
products
9
2
categories
2
5
grocers
9
$13.32
avg price
$7.68
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Britt's▭ Claussen
Distribution · 30% of score21·38
B
C
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Britt's
no top category Claussen doesn’t also play in.
only Claussen
no top category Britt's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Britt's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Britt's · Claussen