Brookside vs Lindt Lindor · Bay Area shelf head-to-head
Brookside and Lindt Lindor, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor carries more Brand PowerLindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupLindt Lindor sits further up the premium end
Brookside
Lindt Lindor
22
brand power
48
8
products
54
1
categories
1
4
grocers
15
$9.28
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brookside▭ Lindt Lindor
Distribution · 30% of score17·63
B
carried in 4 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brookside
no top category Lindt Lindor doesn’t also play in.
only Lindt Lindor
no top category Brookside doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brookside · 0
no exclusive doors — everywhere Brookside is, Lindt Lindor is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brookside · Lindt Lindor