Buddha Teas vs Bigelow · Bay Area shelf head-to-head
Buddha Teas and Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bigelow carries more Brand PowerBigelow is in more Bay Area grocersBigelow fields the deeper lineupBuddha Teas sits further up the premium end
Buddha Teas
Bigelow
35
brand power
45
29
products
59
1
categories
1
2
subcategories
5
9
grocers
13
99.6¢
price per item
25.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buddha Teas▭ Bigelow
Distribution · 30% of score38·54
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buddha Teas
no top category Bigelow doesn’t also play in.
only Bigelow
no top category Buddha Teas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buddha Teas · 1
only Bigelow · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buddha Teas · Bigelow
