Buddha Teas vs Pukka · Bay Area shelf head-to-head
Buddha Teas and Pukka, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buddha Teas carries more Brand PowerBuddha Teas is in more Bay Area grocersBuddha Teas fields the deeper lineup
Buddha Teas
Pukka
35
brand power
19
29
products
5
1
categories
1
2
subcategories
2
9
grocers
5
99.6¢
price per item
41.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buddha Teas▭ Pukka
Distribution · 30% of score38·21
P
carried in 9 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buddha Teas
no top category Pukka doesn’t also play in.
only Pukka
no top category Buddha Teas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Buddha Teas · 5
only Pukka · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buddha Teas · Pukka
