Buldak vs Ling Ling · Bay Area shelf head-to-head
Buldak and Ling Ling, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ling Ling is in more Bay Area grocersLing Ling fields the deeper lineup
Buldak
Ling Ling
17
brand power
18
3
products
7
2
categories
1
3
grocers
8
$9.39
avg price
$12.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buldak▭ Ling Ling
Distribution · 30% of score13·33
B
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buldak
only Ling Ling
no top category Buldak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buldak · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buldak · Ling Ling