Bundaberg vs Ginger Lab · Bay Area shelf head-to-head
Bundaberg and Ginger Lab, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bundaberg carries more Brand PowerGinger Lab is in more Bay Area grocersBundaberg fields the deeper lineup
Bundaberg
Ginger Lab
33
brand power
20
18
products
3
3
categories
1
6
subcategories
1
10
grocers
11
32.1¢
price per fl oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bundaberg▭ Ginger Lab
Distribution · 30% of score42·46
B
G
carried in 10 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score78·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ginger Lab
no top category Bundaberg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ginger Lab · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bundaberg · Ginger Lab