Bush's Best vs B&m · Bay Area shelf head-to-head
Bush's Best and B&m, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bush's Best carries more Brand PowerBush's Best is in more Bay Area grocersBush's Best fields the deeper lineupB&m sits further up the premium end
Bush's Best
B&m
49
brand power
11
25
products
3
1
categories
2
4
subcategories
2
13
grocers
5
20.2¢
price per oz
20.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bush's Best▭ B&m
Distribution · 30% of score54·21
B
carried in 13 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bush's Best
no top category B&m doesn’t also play in.
only B&m
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bush's Best · B&m
