Busy Lizzy's vs Délice Glacé · Bay Area shelf head-to-head
Busy Lizzy's and Délice Glacé, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busy Lizzy's carries more Brand PowerBusy Lizzy's is in more Bay Area grocersDélice Glacé sits further up the premium end
Busy Lizzy's
Délice Glacé
25
brand power
17
6
products
4
3
categories
3
4
subcategories
3
4
grocers
1
$1.79
price per oz
$16.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Busy Lizzy's▭ Délice Glacé
Distribution · 30% of score17·4
D
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Busy Lizzy's
only Délice Glacé
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Busy Lizzy's · 3
only Délice Glacé · 0
no exclusive doors — everywhere Délice Glacé is, Busy Lizzy's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Busy Lizzy's · Délice Glacé