Buzzballz vs Flybird Cocktails · Bay Area shelf head-to-head
Buzzballz and Flybird Cocktails, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buzzballz carries more Brand PowerBuzzballz fields the deeper lineup
Buzzballz
Flybird Cocktails
32
brand power
18
9
products
3
2
categories
1
1
grocers
1
$13.16
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buzzballz▭ Flybird Cocktails
Distribution · 30% of score4·4
B
F
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buzzballz
only Flybird Cocktails
no top category Buzzballz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Buzzballz · 1
only Flybird Cocktails · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buzzballz · Flybird Cocktails
