Buzzballz vs Muddle + Spear · Bay Area shelf head-to-head
Buzzballz and Muddle + Spear, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buzzballz carries more Brand PowerBuzzballz fields the deeper lineup
Buzzballz
Muddle + Spear
32
brand power
14
9
products
2
2
categories
1
1
grocers
1
$13.16
avg price
$14.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buzzballz▭ Muddle + Spear
Distribution · 30% of score4·4
B
M
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buzzballz
only Muddle + Spear
no top category Buzzballz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Buzzballz · 1
only Muddle + Spear · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buzzballz · Muddle + Spear
