By The Way Bakery vs ROYO BREAD CO. · Bay Area shelf head-to-head
By The Way Bakery and ROYO BREAD CO., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
By The Way Bakery carries more Brand PowerBy The Way Bakery is in more Bay Area grocersBy The Way Bakery fields the deeper lineup
By The Way Bakery
ROYO BREAD CO.
21
brand power
9
7
products
2
2
categories
1
3
subcategories
1
2
grocers
1
$12.62
avg price
$12.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ By The Way Bakery▭ ROYO BREAD CO.
Distribution · 30% of score8·4
R
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only By The Way Bakery
only ROYO BREAD CO.
no top category By The Way Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only By The Way Bakery · 1
only ROYO BREAD CO. · 0
no exclusive doors — everywhere ROYO BREAD CO. is, By The Way Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: By The Way Bakery · ROYO BREAD CO.