By The Way Bakery vs Rubicon Bakery · Bay Area shelf head-to-head
By The Way Bakery and Rubicon Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
By The Way Bakery
Rubicon Bakery
21
brand power
18
7
products
6
2
categories
3
3
subcategories
4
2
grocers
2
$12.62
avg price
$9.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ By The Way Bakery▭ Rubicon Bakery
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Bread3 vs 3 SKUs
<1% of shelf
only By The Way Bakery
no top category Rubicon Bakery doesn’t also play in.
only Rubicon Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only By The Way Bakery · 1
only Rubicon Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: By The Way Bakery · Rubicon Bakery
