C4 vs Celsius · Bay Area shelf head-to-head
C4 and Celsius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineup
C4
Celsius
9
brand power
52
2
products
36
1
categories
1
1
grocers
14
$2.99
avg price
$5.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C4▭ Celsius
Distribution · 30% of score4·58
C
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C4
no top category Celsius doesn’t also play in.
only Celsius
no top category C4 doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only C4 · 0
no exclusive doors — everywhere C4 is, Celsius is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C4 · Celsius