Café Bustelo vs Hills Bros. · Bay Area shelf head-to-head
Café Bustelo and Hills Bros., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Café Bustelo carries more Brand PowerCafé Bustelo is in more Bay Area grocersCafé Bustelo fields the deeper lineup
Café Bustelo
Hills Bros.
30
brand power
0
17
products
2
1
categories
1
4
subcategories
2
7
grocers
1
$10.54
avg price
$18.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Café Bustelo▭ Hills Bros.
Distribution · 30% of score29·4
H
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Café Bustelo
no top category Hills Bros. doesn’t also play in.
only Hills Bros.
no top category Café Bustelo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Café Bustelo · 7
only Hills Bros. · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Café Bustelo · Hills Bros.