Café Valley Bakery vs Otis Spunkmeyer · Bay Area shelf head-to-head
Café Valley Bakery and Otis Spunkmeyer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Café Valley Bakery carries more Brand PowerCafé Valley Bakery is in more Bay Area grocersCafé Valley Bakery fields the deeper lineup
Café Valley Bakery
Otis Spunkmeyer
26
brand power
7
25
products
2
3
categories
2
6
grocers
2
$7.99
avg price
$4.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Café Valley Bakery▭ Otis Spunkmeyer
Distribution · 30% of score25·8
C
O
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score88·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Café Valley Bakery
only Otis Spunkmeyer
no top category Café Valley Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Café Valley Bakery · 6
only Otis Spunkmeyer · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Café Valley Bakery · Otis Spunkmeyer