Cafe Altura vs Nescafe · Bay Area shelf head-to-head
Cafe Altura and Nescafe, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nescafe carries more Brand PowerNescafe is in more Bay Area grocersNescafe fields the deeper lineupCafe Altura sits further up the premium end
Cafe Altura
Nescafe
10
brand power
31
2
products
15
1
categories
1
8
grocers
10
$4.48
price per oz
$2.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cafe Altura▭ Nescafe
Distribution · 30% of score33·42
C
N
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cafe Altura
no top category Nescafe doesn’t also play in.
only Nescafe
no top category Cafe Altura doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cafe Altura · 5
only Nescafe · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cafe Altura · Nescafe