Caffe D'vita vs Folgers · Bay Area shelf head-to-head
Caffe D'vita and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers carries more Brand PowerFolgers is in more Bay Area grocersFolgers fields the deeper lineupCaffe D'vita sits further up the premium end
Caffe D'vita
Folgers
7
brand power
34
2
products
20
1
categories
1
1
subcategories
3
2
grocers
10
$12.19
avg price
$15.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caffe D'vita▭ Folgers
Distribution · 30% of score8·42
C
F
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caffe D'vita
no top category Folgers doesn’t also play in.
only Folgers
no top category Caffe D'vita doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caffe D'vita · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caffe D'vita · Folgers