Lining them up…
Cakes By Karl and Creative Intl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Creative Intl doesn’t also play in.
no top category Cakes By Karl doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Cakes By Karl is, Creative Intl is too.
no exclusive doors — everywhere Creative Intl is, Cakes By Karl is too.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cakes By Karl · Creative Intl
20 products in the catalog·17 products in the catalog
spans 2 categories · 5 subcategories·spans 2 categories · 5 subcategories
~2% average share on the shelves it competes on·~1% average share on the shelves it competes on
