Calidad Beer vs Victoria · Bay Area shelf head-to-head
Calidad Beer and Victoria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Victoria carries more Brand Power
Calidad Beer
Victoria
9
brand power
15
2
products
3
1
categories
2
2
grocers
2
$3.09
avg price
$9.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calidad Beer▭ Victoria
Distribution · 30% of score8·8
C
V
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calidad Beer
no top category Victoria doesn’t also play in.
only Victoria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calidad Beer · 1
only Victoria · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calidad Beer · Victoria