California Gummy Bears vs Plentiful Planet · Bay Area shelf head-to-head
California Gummy Bears and Plentiful Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Plentiful Planet carries more Brand PowerPlentiful Planet fields the deeper lineupCalifornia Gummy Bears sits further up the premium end
California Gummy Bears
Plentiful Planet
12
brand power
19
3
products
6
1
categories
2
2
grocers
2
$10.03
avg price
$11.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Gummy Bears▭ Plentiful Planet
Distribution · 30% of score8·8
C
P
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Gummy Bears
no top category Plentiful Planet doesn’t also play in.
only Plentiful Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Gummy Bears · 1
only Plentiful Planet · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Gummy Bears · Plentiful Planet
