Caplansky's vs Mendocino Mustard · Bay Area shelf head-to-head
Caplansky's and Mendocino Mustard, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caplansky's carries more Brand PowerMendocino Mustard is in more Bay Area grocersCaplansky's sits further up the premium end
Caplansky's
Mendocino Mustard
26
brand power
15
4
products
3
1
categories
2
8
grocers
9
$1.31
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caplansky's▭ Mendocino Mustard
Distribution · 30% of score33·38
M
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caplansky's
no top category Mendocino Mustard doesn’t also play in.
only Mendocino Mustard
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caplansky's · 1
only Mendocino Mustard · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caplansky's · Mendocino Mustard