Carapelli vs Terra Delyssa · Bay Area shelf head-to-head
Carapelli and Terra Delyssa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carapelli
Terra Delyssa
16
brand power
18
4
products
4
1
categories
2
3
grocers
3
$18.72
avg price
$17.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carapelli▭ Terra Delyssa
Distribution · 30% of score13·13
T
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carapelli
no top category Terra Delyssa doesn’t also play in.
only Terra Delyssa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Carapelli · 1
only Terra Delyssa · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carapelli · Terra Delyssa