Cardini's vs Girard's · Bay Area shelf head-to-head
Cardini's and Girard's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cardini's is in more Bay Area grocers
Cardini's
Girard's
29
brand power
28
6
products
8
2
categories
1
2
subcategories
3
10
grocers
9
52.3¢
price per fl oz
52.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cardini's▭ Girard's
Distribution · 30% of score42·38
C
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cardini's
only Girard's
no top category Cardini's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cardini's · 2
only Girard's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cardini's · Girard's
