Carr's vs Blue Diamond · Bay Area shelf head-to-head
Carr's and Blue Diamond, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Diamond carries more Brand PowerBlue Diamond is in more Bay Area grocersBlue Diamond fields the deeper lineup
Carr's
Blue Diamond
30
brand power
50
10
products
43
1
categories
3
11
grocers
14
$1.54
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carr's▭ Blue Diamond
Distribution · 30% of score46·58
C
carried in 11 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carr's
no top category Blue Diamond doesn’t also play in.
only Blue Diamond
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carr's · 1
only Blue Diamond · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carr's · Blue Diamond
