Carr's vs Olina's Bakehouse · Bay Area shelf head-to-head
Carr's and Olina's Bakehouse, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carr's is in more Bay Area grocersOlina's Bakehouse sits further up the premium end
Carr's
Olina's Bakehouse
30
brand power
26
10
products
9
1
categories
2
11
grocers
7
$1.54
price per oz
$1.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carr's▭ Olina's Bakehouse
Distribution · 30% of score46·29
C
O
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score57·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carr's
no top category Olina's Bakehouse doesn’t also play in.
only Olina's Bakehouse
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olina's Bakehouse · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carr's · Olina's Bakehouse
