Casa Del Agua vs Bawi · Bay Area shelf head-to-head
Casa Del Agua and Bawi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bawi carries more Brand PowerBawi is in more Bay Area grocersBawi fields the deeper lineupCasa Del Agua sits further up the premium end
Casa Del Agua
Bawi
15
brand power
26
3
products
8
2
categories
1
2
grocers
9
23.6¢
price per fl oz
22.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Del Agua▭ Bawi
Distribution · 30% of score8·38
C
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Del Agua
only Bawi
no top category Casa Del Agua doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Del Agua · Bawi
