Cascade vs Bawi · Bay Area shelf head-to-head
Cascade and Bawi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bawi is in more Bay Area grocersBawi fields the deeper lineupCascade sits further up the premium end
Cascade
Bawi
26
brand power
26
3
products
8
2
categories
1
6
grocers
9
18.9¢
price per fl oz
22.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cascade▭ Bawi
Distribution · 30% of score25·38
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascade
only Bawi
no top category Cascade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cascade · 0
no exclusive doors — everywhere Cascade is, Bawi is too.
only Bawi · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cascade · Bawi